Digital Marketing Project: Creating Facebook Ads & Google Ads
Featuring Miles McDermott’s handmade, brass mushroom sconces
Facebook Ads Project Objective →
Develop TWO different advertisements on Facebook Ads Manager and conduct an A/B test to determine their effectiveness in TWO different consumer segments.
My metrics of interest were the the click-through rate (CTR) and the cost-per-click (CPC) of my Facebook Ads. My total advertising budget was $30, and my campaign length was limited to 3 days.
Google Ads Project Objective →
Conduct keyword research then develop a Google search ad campaign on Google Ads.
My metrics of interest were the the click-through rate (CTR) and the cost-per-click (CPC) of my search ads. My total advertising budget was $30, and your campaign length was limited to 2 days.
