Marketing Consulting for “Hoosky”Through the student-led Marketing Consulting Organization (under NUMA - Northeastern University Marketing Association), students have the opportunity to work with real clients, and provide marketing research, insights, and recommendations.
The client I worked with from January 2023 to May 2023, was Hoosky— a parody college merchandise brand for Northeastern.
My Role
As the Project Manager of a team of 3 other student “Marketing Consultants,” my responsibilities included:
Managing client relations
Coordinating and prepping weekly team meetings
Organizing the schedule and ensuring deliverables are consistent with timeline
Teaching marketing topics and research techniques to team members
The Goal
Help Hoosky with the following:
Go-to-market strategy - expanding the brand within Northeastern but also potentially to other colleges
Influencer/brand ambassador program - recommendations and ideas for implementing
Marketing Research - attitudes/behavior regarding Hoosky and college merch in general
Here's what we found